The stack · Data enrichment and orchestration
Clay in the machine.
Clay is the data backbone of the machine. It watches signals, enriches every account through a waterfall of 100+ providers and keeps the whole list fresh without a human touching a spreadsheet.
What we configure
01
Signal tracking: hiring, funding, pricing changes, competitor reviews
02
Waterfall enrichment across providers, so one failed lookup never kills a lead
03
Account files, not rows: headcount, stack, decision makers, context
04
Feeds verified data straight into the sending layer
The rest of the stack