Everything healthy bears fruit.

That is where the name comes from, and it is the standard for every machine we deploy: it either produces, or we fix it until it does.

A decade in marketing. 50+ companies. One obsession.

I am Matthew Kosobucki. I have spent ten years in B2B marketing, building outbound and growth systems for more than fifty companies, from bootstrapped SaaS to brands like Pets at Home. Every system I sell runs first in my own business.

FruitfulSaaS exists because most outbound is automated noise, and I think that is a choice, not a law of nature. A machine with good data, a real angle and an AI coworker that never sleeps will beat a room of tired SDRs every quarter.

I host the Clay community meetup in Birmingham, and away from the keyboard I race triathlons. Same discipline, different finish line.

Matthew Kosobucki · Founder, FruitfulSaaS

Matthew Kosobucki speaking on stage
Matthew hosting the Clay Club meetup in BirminghamClay Club Birmingham, hosting
Live walkthrough of Clay data enrichmentLive Clay enrichment walkthrough
Presenting outbound systems to foundersOutbound systems, live audience

350+ qualified leads delivered. People noticed.

Matthew presenting, with a Clay table projected across him

Matt is one of my go-to people for insights on implementing AI in marketing channels. His experience is incredibly valued and has always delivered.

Matthew · prospeo.io

Innovative ideas have consistently resulted in campaigns that not only meet but often exceed our expectations. We doubled growth annually.

Chris Barnes · Director, Collabit Software

A natural marketer, able to see and develop the grand strategy but at the same time translate this to the ground level in tactics and actions.

Matthew · Pets at Home

I wholeheartedly recommend Matthew for any role that requires a seasoned marketing professional with a proven track record of success.

Kaleb · Raidiam