About

About

“Content is king." — Bill Gates, Co-Founder, Microsoft

About2025-01-31T23:16:33+00:00
I’m glad you’re here

About Matthew Kosobucki

I live in the UK with my wife and kids. With a decade in marketing and experience across 50+ companies, I specialize in outbound and SaaS growth.

I founded FruitfulSaaS because I believe that everything healthy bears fruit—“Every tree that does not bear good fruit is cut down and thrown into the fire” (Matthew 7:19). My mission is to help SaaS companies scale through strategic outbound, building long-term, revenue-driven systems.

Beyond work, I’m passionate about triathlons and leadership, always striving to grow, learn, and embrace new challenges.

AI is Redefining Sales

AI is replacing manual sales tasks, shifting the need from juniors to specialists who build, automate, and analyze. Just like in triathlon—where success depends on optimizing multiple data points—sales now requires smart systems, AI-driven insights, and automation to win. The future belongs to those who integrate, adapt, and execute with precision.

Frequently asked questions

list of some of the most commonly asked questions

How soon can we get a campaign up and running?2024-08-12T23:27:52+00:00

Once the contract is signed, it typically takes about two weeks before your first campaign goes live. The initial weeks are focused on setting up your email infrastructure, including the creation of secondary domains and mailboxes, as well as warming them up. While this warm-up is happening, we also build your lead lists and craft your email and/or LinkedIn sequences. This process generally takes two weeks, so we aim to send out the first outreach messages by the third week.

How much visibility will I have throughout the process? Will I be able to see the messages being sent and know who you’re reaching out to?2024-08-12T23:30:19+00:00

Once our initial drafts are ready, we’ll share them with you for review. We won’t send out any messages that you aren’t fully satisfied with. Additionally, we provide you with the list of prospects we plan to contact before we initiate outreach. If you’re not pleased with the targeting criteria, we’ll make adjustments and refine the lead lists accordingly.

How does the pricing structure work? Is a multi-month commitment required?2024-08-12T23:25:46+00:00

We operate on a monthly retainer basis. Initially, we ask for a commitment to the first three months, as this timeframe allows us to effectively evaluate the potential success of our campaigns. Beyond that, there’s no long-term obligation or contract. Our aim is to earn your continued business month after month by delivering a service that you’re eager to continue investing in.

How do you safeguard my domain reputation? Is there a risk of my emails landing in spam if we send out too many?2024-08-12T23:28:59+00:00

We avoid using your primary domain for outreach emails. If you’re currently doing so, it’s important to stop, as this can severely damage your domain’s overall reputation. Instead, we create secondary domains that redirect to your main site. We then set up mailboxes on these secondary domains for sending emails. This approach ensures that your primary domain’s reputation remains protected, regardless of what happens with the secondary domains. Additionally, by utilizing multiple domains, we can safely scale the volume of emails we send.

Have you used HubSpot?2024-08-12T23:31:45+00:00

We are big fans of HubSpot and data analysis. A marketer isn’t a fortune teller; without solid analysis, a budget that doesn’t meet KPIs is wasted. Proper analysis ensures you never waste your budget.

Best solutions

Let’s Connect & Transform Your Outbound Sales

Curious about how AI-driven outbound can scale your business? Let’s have a conversation. After just one month of working together, you’ll see the value firsthand.

📩 Reach out, let’s talk!

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