About

About

“Content is king." — Bill Gates, Co-Founder, Microsoft

About2024-08-12T23:35:43+00:00
I’m glad you’re here

About Matthew Kosobucki

I live in the UK with my wife and two sons. For a decade, my passion has been marketing, working with 50+ companies, leveraging my business management background.

Now transitioning to a Fractional Marketing Manager role, I aim to forge long-term relationships and help grow and manage marketing departments, scaling revenue and profits.

Outside of work, I’m a triathlon enthusiast and leadership aficionado. I believe every failure is a learning opportunity and strive to give my all in every endeavor, continuously evolving and embracing new challenges.

Marketing, it’s like a long-distance race, not a sprint.

What I can do for you as a Fractional CMO:

  • Create your marketing strategy
  • Improve your messaging and positioning
  • Create systems for your team to follow
  • Map out your customer journey
  • Manager and Coach your marketing team
  • Hire marketing employees
  • Report on business results and KPIs

Frequently asked questions

list of some of the most commonly asked questions

How soon can we get a campaign up and running?2024-08-12T23:27:52+00:00

Once the contract is signed, it typically takes about two weeks before your first campaign goes live. The initial weeks are focused on setting up your email infrastructure, including the creation of secondary domains and mailboxes, as well as warming them up. While this warm-up is happening, we also build your lead lists and craft your email and/or LinkedIn sequences. This process generally takes two weeks, so we aim to send out the first outreach messages by the third week.

How much visibility will I have throughout the process? Will I be able to see the messages being sent and know who you’re reaching out to?2024-08-12T23:30:19+00:00

Once our initial drafts are ready, we’ll share them with you for review. We won’t send out any messages that you aren’t fully satisfied with. Additionally, we provide you with the list of prospects we plan to contact before we initiate outreach. If you’re not pleased with the targeting criteria, we’ll make adjustments and refine the lead lists accordingly.

How does the pricing structure work? Is a multi-month commitment required?2024-08-12T23:25:46+00:00

We operate on a monthly retainer basis. Initially, we ask for a commitment to the first three months, as this timeframe allows us to effectively evaluate the potential success of our campaigns. Beyond that, there’s no long-term obligation or contract. Our aim is to earn your continued business month after month by delivering a service that you’re eager to continue investing in.

How do you safeguard my domain reputation? Is there a risk of my emails landing in spam if we send out too many?2024-08-12T23:28:59+00:00

We avoid using your primary domain for outreach emails. If you’re currently doing so, it’s important to stop, as this can severely damage your domain’s overall reputation. Instead, we create secondary domains that redirect to your main site. We then set up mailboxes on these secondary domains for sending emails. This approach ensures that your primary domain’s reputation remains protected, regardless of what happens with the secondary domains. Additionally, by utilizing multiple domains, we can safely scale the volume of emails we send.

Have you used HubSpot?2024-08-12T23:31:45+00:00

We are big fans of HubSpot and data analysis. A marketer isn’t a fortune teller; without solid analysis, a budget that doesn’t meet KPIs is wasted. Proper analysis ensures you never waste your budget.

Best solutions

Skyrocket Your SaaS Business Growth

I am an Experts in Marketing Planning and Execution

  • I conduct a thorough analysis of your business and create a customised marketing plan tailored to your specific goals and needs;

  • I provide expert execution of the plan, working closely with you and your team to ensure all aspects of the plan are implemented correctly and effectively;

  • I have a deep understanding of the SaaS industry and the latest trends and tactics in marketing;

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